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Mr Green

Mr Green is a European gaming business acquired by William Hill in 2017. To rejuvenate the company, an all-new brand framework and design system was created to run across both Sports and Gaming pillars.

A large-scale TV advertising campaign was shot and produced for Football, Ice hockey and Casino, which ran across multiple European markets. A specific focus was placed on Green Gaming, a cutting-edge technology program developed to give players the ability to gain insight into their risk behaviour.

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