Westminster Connects

Redefining the meaning of neighbourhood in Westminster during a pandemic.
During early Covid days and lockdown, loneliness and isolation were a significant issue, especially for the elderly and vulnerable. A program was created called Westminster Connects, recruiting volunteers from all walks of life to help out, redefining the meaning of neighbourhood in Westminster during the pandemic.

The Brand ID and design system was developed for web, social, and print, with a highlight being a week-long takeover of the iconic Piccadilly Lights site with a film that showcased and heralded the work of the volunteers.