William Hill Brand Update

The gaming landscape for William Hill has seen a considerable shift in recent years. From being a business based solely on the high street focussed predominantly on horse racing to one where the digital world governs, the key driver is football.

Following extensive consumer research, we developed a new strategic framework and brand positioning for William Hill, integrating both Sportsbook and Gaming. This led to a refreshed brand identity, distinctive brand graphics, and a renewed brand expression that aligns with the company's core pillars.